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market-entry
Articles tagged with "market-entry"
You Cannot Validate a Market From Your Desk: What 100 Conversations Never Told You About Japan
Discovery calls do not validate a market. In Asia, price is set by the channel, not willingness to pay. Here is how to run a four-week paid pilot instead.
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You Can't Test a Market. You Can Only Test a Channel.
Market entry validation fails when founders test demand instead of distribution. How to design a country test that produces a decision, not encouragement.
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